Atlantic City, a boardwalk empire in its own right, has certainly gone through its fair share of changes in the last few years. Once upon a time, they were the preserve of Nucky Thompsons until the big casino chains moved in to create east coast version of Las Vegas, and now more players seek to expand from overseas on the Jersey shores.
The Garden State is one place where online gambling is legal, and as such, many of the biggest online gambling firms in the world are looking to get cozy with the operations already in Atlantic City, among which include the Virgin Group and entrepreneur Richard Branson.
Having just opened at the close of January, the new virgincasino.com website brought the Branson team some experience with online games developer Gamesys and the Tropicana Resort in order to offer online poker, slots and roulette to the residents of New Jersey. Currently, Virgin Poker and Virgin Casino both can be accessed by players all over the world, though the websites are not yet very well known outside of the United Kingdom.
Since the governor allowed New Jersey to engage in online gambling, online operators have starting buddying up with land casinos, all a part of running gambling websites within the borders of New Jersey.
Despite the initial troubles that the government faced, which will certainly take some time to fully iron out, there is only good news from the predictions some analysts made for New Jersey. In addition, H2 Gambling Capital, a marketing research firm based in the UK that puts special focus on the gaming industry, predicted that New Jersey’s online casinos should see about $300 million just in the first year, or roughly $45 million in tax revenue; Borgata of New Jersey agrees with this assessment.
The ultimate success on this player base also depends on deals that could have New Jersey players competing against other states like Nevada.
The major key to increasing player traffic for an online casino is through its affiliates, or website that take a cut of revenue in order to drive players to poker and casino websites. Most importantly, however, they look to drive players to the casinos with the intend of spending real money to stay and gamble.
According to an analyst, new casino websites will rely on this marketing to increase brand awareness regardless of location. Some bigger affiliates are now working on players in New Jersey, which means better traffic for online casinos all around.